Life Insurance

Life insurance that fits your life, not a one-size policy

Term, whole and universal — each does a different job. Our team walks you through what you actually need and compares it across Equitable Life, Canada Life, Empire Life, Manulife and Desjardins Financial Security.

Term Life Insurance

Coverage for a set period — 10, 20, 30 years — at the lowest cost per dollar of coverage. The workhorse for income replacement and mortgage protection.

  • Level premiums for the full term
  • Often convertible to permanent coverage later
  • Best fit while debts and dependents are highest

Whole Life Insurance

Permanent coverage that lasts your whole life, with premiums that never increase and a cash value that builds over time.

  • Lifetime coverage, guaranteed
  • Level premiums that never go up
  • Builds cash value you can access later

Universal Life Insurance

Permanent coverage with more flexibility on premiums and an investment component you have some control over.

  • Flexible premium payments
  • Permanent, adjustable death benefit
  • Tax-advantaged investment growth potential

Term vs. permanent life insurance, side by side

TermWhole lifeUniversal life
Coverage periodFixed term you choose — 10, 20 or 30 yearsYour entire lifeYour entire life
PremiumsLowest cost, level for the termHigher, but level for lifeFlexible — can be adjusted within limits
Cash valueNoneBuilds steadily, guaranteedBuilds, tied to an investment component
Best suited forA specific need — mortgage, income replacement while kids are youngA lifetime need — estate planning, final expensesA lifetime need, with more control over premiums and growth

How much coverage might you need?

A rough estimate using a common income-replacement method — not a quote. Our team will refine this with you based on your full picture.

The calculator on this page works from annual income multiplied by the number of years of income you want to replace, plus mortgage and other debts, plus a $15,000 estimate for final expenses, minus any existing coverage and savings. This is a starting point for a conversation, not a recommendation — actual coverage depends on your full financial picture and what's available through underwriting.

Common reasons people buy life insurance

Income replacement

Make sure your household can cover day-to-day costs and stay on track if your income disappears.

Mortgage & debt protection

So your family isn't forced to sell the house or inherit debt to settle what's owed.

Business & key-person coverage

Fund a buy-sell agreement, protect against losing a key person, or cover a business loan.

Estate & final expenses

Cover funeral costs, final taxes and leave an inheritance without forcing a fire sale of assets.

Other coverage worth knowing about

Life insurance questions, answered

How much life insurance do I need?

It depends on your income, debts, dependents and goals. A common starting point is 10–15 times your annual income, adjusted for outstanding debts like a mortgage and future expenses like tuition, minus any savings or existing coverage. The calculator above gives you a rough number — a full conversation gets it right.

What's the difference between term and permanent life insurance?

Term covers you for a fixed period and is the lowest-cost option — well suited to a specific need like a mortgage. Permanent coverage (whole or universal) lasts your entire life, typically costs more, and builds cash value along the way.

Can I get life insurance with a pre-existing health condition?

Often, yes. Every insurer underwrites differently, so having access to multiple carriers means finding one that will offer better terms for your specific health history. For more significant conditions, guaranteed issue coverage is also an option.

Do I need a medical exam?

It depends on your age, the coverage amount and the policy type. Many term policies today can be approved with health questions alone — no exam — up to certain coverage amounts.

Can I change my coverage later?

Many term policies are convertible to permanent coverage without new medical underwriting. Life changes — a new mortgage, a new child, starting a business — are also a good reason to revisit your coverage.

Get a free life insurance review

No cost, no obligation. By submitting, you agree to be contacted by our team about this inquiry. See our privacy policy.